Financial Perspectives
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Module 2CORE MODULETGS-2025052473

Strategies for Advising High-Net-Worth Individuals

Master How To Connect with HNWI Clients & Relationship Building

Connecting and maintaining relationships with HNWIs and Family Business clients is both an art and a science. This module equips learners with the tools, insights, and strategies necessary to connect and engage clients in this segment effectively, and discuss potential propositions to address their challenges.

Module Focus:

Effectively engage, connect and develop propositions that attract the interest of HNWI and Family business clients, leading into relevant product propositions to address underlying challenges and aspirations of the client, such as multi-generational succession planning and family business continuity, philanthropy and cross-border wealth issues.

1 Day
7.5 hours (including 0.5-hour MCQ Assessment)
7.5 Non-core Supplementary CPD Hours
In-Person Masterclass
MCQ Assessment
Prerequisites:

GCE 'A' Level (2 'A's and 2 'O's) or Diploma + 3 years relevant working experience

Technical Skills & Competencies (TSCs):
Client Investment SuitabilityLevel 4

📜 Part of Certification: This is a core module of the SCFP-HNWI certification program.

The Challenge

Advising HNWIs requires understanding their unique psychology, priorities, and complex financial needs. Generic product sales concepts and approaches fail to build the trust and rapport necessary for serving this sophisticated client segment.

The Solution

Master the art of having complex conversations with confidence and position yourself as a trusted family advisor. Be proficient with applying products to create propositions that address complex needs of HNWI and Family business owners

Key Outcomes

Understand the psychology and priorities of HNWIs and Family-owned businesses and their key concerns and decision-making factors

Craft personalized financial plans, exploring investment, estate planning, and risk management options for the targeted client segment

Build trust and rapport through meaningful interactions and handle complex conversations with confidence and professionalism to position yourself as a trusted family advisor

What You'll Learn

Understanding HNWI Psychology

  • Psychology and priorities of HNWIs and Family-owned businesses
  • Key concerns and decision-making factors of wealthy clients
  • Behavioral patterns of ultra-high-net-worth individuals
  • Family dynamics in wealth advisory relationships

Product Knowledge & Suitability

  • Breadth and depth of product sets for HNWI clients
  • Risk profiles of different product structures
  • Client investment suitability assessment
  • Product provider risk appetite thresholds

Complex Advisory Solutions

  • Multi-generational succession planning strategies
  • Business continuity planning for family businesses
  • Cross-border wealth management issues
  • Philanthropy planning and structures

Relationship Building

  • Building trust and rapport with wealthy clients
  • Handling complex conversations with confidence
  • Positioning as trusted family advisor
  • Meaningful client interactions and engagement

Who Should Attend?

Financial advisors currently serving or aspiring to serve HNWI clients
Licensed representatives working with affluent families
Bancassurance specialists targeting wealthy segment
Advisors ready to elevate their practice to HNWI advisory

Course Fee & Funding

Contact Us for Course Fee Information

This module is part of the SCFP-HNWI certification program. Contact us for detailed pricing and IBF funding information.

Funding:

This course has been accredited under the Skills Framework for Financial Services and is eligible for funding under the IBF Standards Training Scheme (IBF-STS), subject to all eligibility criteria being met. Participants are advised to assess the suitability of the course and its relevance to his/her business activities or job roles.

The IBF-STS is available to eligible entities and individuals based on the prevalent funding eligibility, quantum and caps. IBF-STS provides up to 70% course fee subsidy support for direct training costs subject to a cap of S$3,000 per candidate per course subject to all eligibility criteria being met.

Find out more on www.ibf.org.sg.

Frequently Asked Questions

Ready to Earn Your SCFP-HNWI™ Certification?

This module is part of the complete SCFP-HNWI certification program. Register your interest to secure your place in the inaugural cohort.