July 28, 2021 - 2:00 pm
September 1, 2021 - 5:30 pm
SME and family businesses in Singapore represent one of the most underserved client segments offering huge business opportunities for financial planners. According to Singapore’s department of statistics, there are more than 230,000 enterprises in Singapore as at January 2021, of which over 99 percent are small and medium enterprises.
Many SME owners today are facing challenges and uncertainties relating to COVID-19, as well as unplanned exit and business succession challenges arising from trigger events like unforeseen death and illness of its owners and key employees.
One way to be prepared for such uncertainties is to ensure a strong solvency position, funded by life insurance, in the company when such trigger events happen to the business owners or its key employees. A business with strong solvency position will not only provide certainty and financial security for family members of the business owners, but also strengthen the confidence of its stakeholders – customers, suppliers, creditors, and employees.
The challenges faced by every SME and family business is unique, and requires detailed planning and bespoke solutions, tailored to each business-owners’ unique situation. Financial planners who understand the challenges and issues faced by small business owners are strategically positioned, to provide practical solutions to help them navigate these challenges through a customized portfolio of insurance and investment solutions.
This is the objective of the Certificate in Advising Small and Family Businesses Program conducted by Financial Perspectives. Through this program, financial planners will acquire the competency and confidence to engage business owners, and successfully convert them to clients using field tested approach and frameworks developed from both practice experience and academia.